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In 2026, AI and virtual avatars have become the corporate norm. Discover why the risk of rejection is fading in the face of massive and human-centric normalisation.
B2B SaaS companies struggle to activate users and convert trials without manual product support. Existing approaches are either too costly due to headcount, too passive (such as chatbots), or too static (such as product videos).
Customers typically employ a Product-Led Growth (PLG) strategy to acquire or expand their customer base. It is particularly important for companies with significant growth ambitions and complex products that users understand the narrative behind the product and how to use it, thereby increasing customer support without increasing costs.